Taking A Look At How To Do Smart Keyword Research Internet Keyword research is very critical for your online success. There are four types of keywords that you can use: informational, transactional, short and long tail keywords . Informational keywords are words that many people will put into the search bar without a definitive requirement. A great example of an informational keyword is "music. A transactional keyword on the other hand is a word that is more specific and targeted. For example, "hip-hop music in New York" is a term that will be used by a person who is looking for hip-hop music in New York. A short-tailed keyword is usually one or two words long and tends to drive a lot of traffic. The unfortunate thing with it is that it's not too relevant thus you can't use it to target a specific group of people. A long-tailed keyword is usually three or more words long and doesn't drive a lot of traffic like a short-tailed keyword. The good thing with ...